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Digital Marketing Creative Content Creation Search Engine Optimization (SEO) Web System Development Web Design

AppComp Resources has been established in Malaysia since 2013. We specialize in digital marketing and provide services such as Facebook Advertising, Google Advertising, Creative Content Creation, Search Engine Optimization (SEO), Web Design and Web System Development. Besides, we also have expertise in newspaper, magazines and printing services.

We prioritise and tailor the best quality of services to our customers who are seeking a connection to their product or service and features that can actually be used to understand and solve their problems. We strive to be a trusted resource that customers can count on in corresponding to their needs.

Our mechanism is very effective and comes with a simple set-up process that produce immediate results, which allows you to reach your perfect target audience and provide a highly customizable campaigns for advertisers.

YOUTUBE ADVERTISING

What makes it so unique is that Youtube advertising allows you to pay ONLY when someone engages with your ad, and if viewers skip the ad before it’s over, you don’t pay for that video ad playing, sounds like a deal?

What is Youtube Advertising?

YouTube paid advertising runs through Google AdWords. Just like traditional advertising on AdWords, you choose what you want to spend. It works on a bidding system. Moreover, with the pay-per-click (PPC) advertising system introduced by Google Ads, you have control over your daily budget.

YouTube advertising, also known as TrueView video ads, exist in two forms which is In Stream ads and In Display ads. In Stream ads can be used when you want to promote a video content on similar categories. Whereas, In Display ads can be used to advertise across YouTube, as well as Google’s Display Network. Your ads are advertised in the search results pages and watch pages on both mobile and desktop versions of YouTube. Much like traditional Display advertising, your ads appear as an image with up to three lines of text. When a potential customer clicks on the ad they are redirected to the YouTube watch or channel page to watch it.

Target Audience

  • Different age groups, genders, topics, or interests
  • Target keywords or specific videos and channels

Why choose Youtube Ads?

What makes it so unique is you only have to pay when someone engages with your ad, and if viewers skip the ad before it’s over, you don’t pay for that video ad playing, sounds like a deal?

When a viewer chooses to watch a video on YouTube, the In Stream ads appear at the beginning, like a TV advert. After five seconds, the viewer is given the option to skip the ad. But if it’s engaging and relevant enough, they may choose to watch the whole thing. You only pay if the viewer chooses to watch over 30 seconds of material, or if the video is shorter, you’ll be charged if they view your video to the end. You’ll also pay if they click on the advert to watch your video. You do not pay for the five second preview.

Moreover, you can create video campaigns in AdWords in a range of video formats such as In-stream ads, Video discovery ads and Bumper ads, to help you engage customers on YouTube and video partner sites. Adding to the benefits, YouTube advertising has target options that let you narrow down your audience demographically. The built-in analytics let track ad performance and make improvements.

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GOOGLE ADVERTISING

Google offers advertisement which appear in search results on google.com and drive relevant, qualified traffic to your website especially when people are searching for the types of products or services your business offers. The ads can be in terms of text, image, video, or rich media format, and can be targeted differently which includes remarketing and banner ads.

What is Google Advertising?

In every second, 2.3 million of searches are performed on Google and the majority of search results pages include Google ads. Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads. Google ads on the network can be in terms of text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads.

Target Audience

Audience targeting allows advertisers to be more accurate when choosing who sees their ads. In AdWords Editor, you can download, view, and assign existing audiences, including remarketing lists, custom combination lists, life events, and interest categories. The target audience are categorized into Specific Category Interests, Remarketing List and Demographic Targeting.

Specific Category Interests refer to the types of pages a user visits, taking into account how recently and frequently those pages have been visited, and then associates their browser with relevant interest categories while Remarketing List is a collection of website visitors or app users gathered by snippets of code added to the site or application. Once you’ve created remarketing lists, you’ll need to add them to your campaigns’ ad group targeting so that you can show ads to visitors or users on your lists. Whereas Demographic Targeting segments the targeted audience into more specific groups such as gender, age, location, languages known, annual income, parental status etc.

Why choose Google Ads?

The cost of Google ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more. Google Ads is highly effective as AdWords, Google’s enormously successful pay-per-click (PPC) advertising system is able to work for almost any type of business. Even though it requires certain amount of money and time but thousands of businesses have found that both time and money are well spent as AdWords is flexible, scalable and delivers measurable ROI. AdWords acts faster and it is usually easier than SEO besides complements your other marketing channels.

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FACEBOOK ADVERTISING

Facebook advertising let us post ads in news feed on desktop, mobile and in the right column of Facebook. You can customize your ads by choosing your campaign objective whether it is about page post engagement, page likes, website conversion, event responses or offer claims.

What is Facebook Advertising?

Ads which appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop. The ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page or posted something related to certain page. Your friends might see news about the social actions you have taken in Facebook ads. Facebook actively enforces policies that help protect your experience with third-party apps and ad networks so that the news will only be shown to your confirmed friends and will adhere to applicable privacy settings you’ve set for your account.

Target Audience

The target audience for Facebook ads will be the new and existing customers. You can target the people who are right for your business using Facebook’s powerful audience selection tools. Firstly, core audiences which is demographically based like age, gender, interest and others. Secondly, custom audiences whom you have already connected to like loyal customers, site visitors and mobile users, then you can foster relationships and drive sales. The third option will be lookalike audiences which helps you find people on Facebook who are similar to your customers or contacts.

Why choose Facebook Ads?

Facebook has been growing an astonishing user base since 2004 and boasting over 1.23 billion of active users at the end of 2003. Researchers have found that 66% of social media users log on to learn about new products and services. Customers who like a business on Facebook are 79% more likely to make a new purchase than non-fans. Facebook’s hyper-targeted Custom Audiences feature lets you advertise so specifically that advertisers have seen their new customer acquisition costs decline by as much as 73%.

If you are new to the advertising platform, it would be recommended to use the Facebook ads creator as it is much simpler to get your first campaign off the ground. Facebook advertising allows us to help you in choosing your campaign objective whether it is about page post engagement, page likes, website conversion, event responses or offer claims. After that you will get to choose your campaign budget where you need to set up an “Ad Set”, a place where you set and keep track of the budget you want to spend on a daily or lifetime basis. Then you can move on to your Facebook audience where you can segment your audience based on location, age, interests, gender, languages, education level and etc. Lastly, you can select placement for your ad such as Facebook Newsfeed Advertisement, Facebook Mobile News Feed Advertisement and Facebook Right-Hand Column Advertisement.

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CREATIVE CONTENT CREATION

We create and publish content across multiple media platforms, building audience, engaging with them and reaching out to the splintered and variegated market segments to build their unique and individual brands using creative content creation. CCC compiles the work of three to four people into one person who can do multiple things.

What is CCC?

A Content Creator is someone who create and publish original content actively to an audience on one or more media platforms. CCC is a result of an artwork where the presence for artists and creative talents are needed and actively publishing content across multiple media platforms, building audience, engaging with fans and reaching out to the splintered and variegated market segments to build their unique and individual brands compared to traditional artists who worked in their one specific area of expertise like journalism, screenwriting, books, television, comics. Ever since the democratization of media, there are no longer barriers to entry and due to the advanced wired interconnectivity, popular content is accessible, immediate, pervasive, virtually free and boundless.

Target Audience

CCC targets on visitors who’s seeking a connection to their product or service, features that can actually be used to understand and solve their problems and frustrations. That is why we strive to be a trusted resource that readers can count on. Next will be the main audience’s demographic such as gender, personality, job function, needs, challenges and characteristics. Not to forget the content’s mission as well. Specific audience will require certain content mission to be fulfilled.

Why choose CCC?

People will change their behaviour and go where a creator has produced interesting content. We’ve entered a new media world where traditional models don’t always work. The industry these days is looking for people who can do multiple things as they don’t want to pay three or four people thus, they want one person who can do the job well and get it done. People can choose to follow their favoured, most credible creators of choice, regardless of where the creator choose to distribute that content whether it be via a tweet, newsletter, Facebook Live or feature story format, one fact remains. This is why Content Creation becomes a great course because it is built from varies types of creative individuals.

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SEARCH ENGINE OPTIMIZATION(SEO)

Ever wanted your page to appear at the top result when people search for related products or services? SEO comes right in as it helps in proving to search engines that you are the most authoritative and unique site.

What is SEO?

It is basically a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index. A process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer which is the searcher. Search engines have two major functions: crawling and building an index, and also provides search users with a ranked list of the websites which they’ve determined to be the most relevant.

It would be easier if you could get people to talk about you, produce good quality content, get people to link to you, and Google will be more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.

Target Audience

  • Audience that wanted to make their business identifiable to their customer in terms of relevant and useful content and tools.
  • Targeted keyword discovery which refers to audience that wanted to do keyboard research based on what they want and not solely on what the content site already has, which may be limited.

Why choose SEO?

SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. People often go for SEO because having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic. SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. Besides increasing site usability and cost effectiveness, SEO also creates brand awareness.

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WEB DESIGN AND SYSTEM DEVELOPMENT

Webpage no longer need to be too beautiful to attract audience but making sure that the layout is clean and aligns perfectly to meet the users’ expectation is more important. If you want a user-friendly web design, you are in the right page now as we take care of the elements of web design very precisely and help you to develop a web system before designing the website or an application. We provide essential techniques for building databases, document processing, and information management systems as well.

What is Web Design and System Development?

Web design is a process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser. Elements of web design include layout, colour, graphics, fonts and content. User-friendliness can be achieved by paying attention to the following factors such as navigation, multimedia, compatibility, technology and interactive.

However, ones should develop a web system before designing the webpage. We offer the program that focuses on java programming and other object-oriented software development which are used in building the web systems. Essential techniques for building databases, document processing, and information management systems are covered so that the web system becomes dynamic and data driven.

Target Audience

People who are looking for website developer or app developer. The choice of colour, font or even template may often be an important but a confusing decision to make. Thus, we find and create the best templates available for industry and the type of magazine themes you go with is also something that deserves our time. We have done some market researchers so that the templates produced will suits the business type as per request by customer.

Why choose Web Design and System Development?

Minimalistic design has become a trend for the modern mind. An over complicated website may behave badly even in the best responsive design. We often put ourselves in our customer’s shoes by imagining what would they be looking for in the site, which screen they would like to see first and where they would click as well as how they would navigate in the site. Thus, web design is able to amend and cater to a wider range of audience according to their needs. Whereas web system development will help you to gain insights about what to do and also getting an organized website.

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APPCOMP RESOURCES Sdn. Bhd.
Digital Marketing Creative Content Creation Search Engine Optimization (SEO) Web System Development Web Design
Tel +603-2733 2390
Address V03-08-09 & V03-08-11,
Sunway Velocity,
Designer Office,
Jalan Peel, Maluri,
55100 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur