What is Youtube Advertising?
YouTube paid advertising runs through Google AdWords. Just like traditional advertising on AdWords, you choose what you want to spend. It works on a bidding system. Moreover, with the pay-per-click (PPC) advertising system introduced by Google Ads, you have control over your daily budget.
YouTube advertising, also known as TrueView video ads, exist in two forms which is In Stream ads and In Display ads. In Stream ads can be used when you want to promote a video content on similar categories. Whereas, In Display ads can be used to advertise across YouTube, as well as Google’s Display Network. Your ads are advertised in the search results pages and watch pages on both mobile and desktop versions of YouTube. Much like traditional Display advertising, your ads appear as an image with up to three lines of text. When a potential customer clicks on the ad they are redirected to the YouTube watch or channel page to watch it.
- Different age groups, genders, topics, or interests
- Target keywords or specific videos and channels
Why choose Youtube Ads?
What makes it so unique is you only have to pay when someone engages with your ad, and if viewers skip the ad before it’s over, you don’t pay for that video ad playing, sounds like a deal?
When a viewer chooses to watch a video on YouTube, the In Stream ads appear at the beginning, like a TV advert. After five seconds, the viewer is given the option to skip the ad. But if it’s engaging and relevant enough, they may choose to watch the whole thing. You only pay if the viewer chooses to watch over 30 seconds of material, or if the video is shorter, you’ll be charged if they view your video to the end. You’ll also pay if they click on the advert to watch your video. You do not pay for the five second preview.
Moreover, you can create video campaigns in AdWords in a range of video formats such as In-stream ads, Video discovery ads and Bumper ads, to help you engage customers on YouTube and video partner sites. Adding to the benefits, YouTube advertising has target options that let you narrow down your audience demographically. The built-in analytics let track ad performance and make improvements.